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Marketing Analyst

At DuoPeak, we're a small group of passionate and hard-working individuals with a real love for mobile games. We found ourselves enamored with understanding the process of what makes a game successful. Through our combined understanding, we found that the real essence of a successful game comes down to three things: Product, Marketing, and Operations.

We are seeking a Marketing Analyst Contractor on a contract-to-hire basis. In this role, you will work closely with our global teams to write SQL queries, optimize marketing strategies, and analyze user acquisition campaigns.

Contract Overview

  • Contract Duration: 3 to 6 months initial term.
  • Work Schedule: Flexible working hours.
  • Conversion Potential: High potential to convert into a permanent, full-time (W-2) position based on performance, project milestones, and mutual fit.

Key Responsibilities

  • Query & Extract Data: Write efficient SQL queries to extract, transform, and analyze user acquisition, retention, and campaign data across multiple ad platforms and relational databases.
  • Campaign Performance & Insights: Analyze marketing campaign performance across digital ad networks (e.g., Facebook, Google Ads, TikTok), providing actionable business insights to the marketing team.
  • Cross-Regional Collaboration: Communicate effectively with international partner teams and stakeholders using both English and Mandarin Chinese.
  • Reporting & Dashboards: Build and maintain automated reports and visual dashboards to track key performance indicators (KPIs) such as ROAS, LTV, CAC, and conversion rates.
  • Executive Support: Assist in preparing regular performance reports and presentations for executive leadership and key stakeholders.

Qualifications

  • Language Skills: Native or business-level fluency in Mandarin Chinese (written and spoken) to collaborate with overseas partners and regional teams.
  • SQL Proficiency: Solid working knowledge of SQL, including writing queries, joins, aggregations, and subqueries on relational databases.
  • Analytical Mindset: Highly analytical, data-driven, detail-oriented, and structured approach to problem-solving.
  • Technical/Quantitative Background: Degree or background in Marketing Analytics, Statistics, Computer Science, Economics, Information Systems, or a related field.
  • Data Visualization & Tools: Familiarity with BI tools (e.g., Tableau, Power BI, Looker) or Excel for visualization and report generation.
  • Understanding of Marketing Metrics: Familiarity with key digital marketing metrics (e.g., ROAS, CAC, CPI, LTV, Retention Rate).

A Plus For

  • Gaming Passion: Experienced mobile game player with an interest in understanding user behavior and player funnels.
  • Ad Platform Experience: Familiarity with campaign management tools on ad networks like Meta/Facebook Ads, Google App Campaigns, or programmatic channels.
  • Scripting Skills: Basic knowledge of Python or R for statistical analysis and data handling.
Apply Now

Send your resume to joinus@duopeak.com